Why $100 Million Is No Exact Match—Yet The Goodwill CEO’s Pay Feels Justified!

Search Engine Land: Google: Exact match keywords won’t block broad match in AI Max

Searchenginejournal.com: PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews

In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ...

Why $100 Million Is No Exact Match—Yet the Goodwill CEO’s Pay Feels Justified! 3

PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews

Why $100 Million Is No Exact Match—Yet the Goodwill CEO’s Pay Feels Justified! 4

Search Engine Roundtable: Google Ads Exact Match Can Not Show Ads In AI Overviews

Why $100 Million Is No Exact Match—Yet the Goodwill CEO’s Pay Feels Justified! 5

Google can not show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since ...

Why $100 Million Is No Exact Match—Yet the Goodwill CEO’s Pay Feels Justified! 6

"100%" is equivalent to "all". There is no rounding with "all"; either you get all of something or you don't. If a product advertised itself as "kills all bacteria" and then you found that there were 3 bacteria that it didn't kill, it doesn't matter whether that's 3 out of 10 or 3 out of 28 million; it's not all of them. Even in ordinary conversation, if your child says "I picked up all the ...

Why $100 Million Is No Exact Match—Yet the Goodwill CEO’s Pay Feels Justified! 7